MARKETING PRO AV
The community for Marketers in Pro AV
Are you a Marketer in Pro AV, Pro Audio or Entertainment Technology? If you go to shows like InfoComm, ISE, NAMM, or PLASA, then this is for you.
Oh and it’s free to join. So don’t worry, you’re not going to read this and then find out there’s some complex subscription model that you’ll either have to pay for yourself, or put on a company card and just tell Accounts it’s the name of your latest Meta ad campaign.
SHARE STUFF.
MEET OTHERS.
LEARN BITS.
DO BETTER MARKETING.
SHARE STUFF. MEET OTHERS. LEARN BITS. DO BETTER MARKETING.
What does this solve?
Marketers in the Pro AV industry are often solo, part of small teams or have split roles across other business functions.
This makes it difficult to share ideas, collaboratively overcome challenges, be inspired by others, share knowledge, ask people who understand our industry for advice, and more.
There are not many networking opportunities for Marketers in our industry, apart from AVIXA’s brilliant Marketer’s Mixer they hold at ISE and InfoComm each year, so meeting new people in this space can be challenging.
The collectively “better job” the Pro AV industry is doing at marketing itself, the more marketing roles exist, the more we attract talent and the more we strive to deliver innovative and creative campaigns.
This community group aims to solve that by connecting you with others.
Who is it for?
Is marketing a part of your role?
Yeah?
In Pro AV?
Yeah?
Then this is for you.
Is marketing a part of your role? Yeah? In Pro AV? Yeah? Then this is for you.
If marketing is part of your role and you work in any of the business types, or your business “does” any of the stuff below, then this community is for you.
Manufactures of Pro AV products (anything from live sound touring gear to conference room cameras!)
Developers of Pro AV software, tools or digital services
Live event production companies
Pro AV distributors and rental houses
Pro AV industry bodies
PR & Marketing agencies (providing you can clearly demonstrate that this industry is where you call home)
Pro AV
Pro Audio
Pro Lighting
Staging, rigging and logistics
PA/VA
Conferencing
Cameras
Screens and projection
Loudspeakers
Amplifiers
AV distribution and networking
Microphones
Consoles
Production equipment
What Actually Is This?
Currently, it’s this website and a WhatsApp group. The WhatsApp group is the place for people to meet and communicate. It’s the core of the community. I thought about doing this on Slack, but let’s be real, not everyone uses Slack and literally everyone uses WhatsApp. I’m part of another community, and the WhatsApp group is always buzzing and the Slack groups have digital tumbleweeds rolling past.
You might think this site is a bit over the top for a WhatsApp group. But I figured I am inviting all the Marketers in the industry to this, and if it all looks a bit rubbish or is just AI slop, then I’ll look a bit silly. Plus, if the demand is there, I do plan to add more elements to this community, like in-person meet ups, blog posts, webinars and all the sorta stuff you might expect.
Principles
Informal
Friendly
Safe
Supportive
Fun
Resourceful
Candid
Open and honest
Peer-led
Sector-specific
Rules
No selling (agencies I’m looking at you)
Don't be a dick
No discrimination, sexual harassment, racism, sexism - again, just don't be a dick
Treat information as sensitive, it's not confidential, but people are sharing things, let them do so without fear of it being used against them
Everyone is welcome, providing you meet our membership criteria
Membership must be applied for